SKAdNetwork 4.0, rumors of fingerprinting enforcement, and lots of new APIs
ATT turns 1 year old, another Apple-sponsored research report, and a lot of live events this month
Attribution vs. trusting your gut, and a whole bunch of Apple news.
A last-minute GAID change on Android, new EU regulations, and are Facebook ads REALLY doing better?
What could happen to fingerprinting in iOS 16, first-party data, and apps in Ukraine.
The Android Privacy Sandbox has arrived…is this the IDFA Apocalypse all over again?
Dating apps in the Netherlands, fallout from the Meta earnings call, and data clean rooms.
Apple purged 420k apps (in June), Bitly acquires a QR code platform, and DuckDuckGo's 'ATT for Android'
App Store in-app events, Facebook's App AEM, and an analysis of SKAN conversion values.
Apple Search Ads marketshare, the rise of attribution modeling, and iPhone apps tracking even after users tell them not to