Archives

Issue 65

• Advertising budgets in a recession [✓ seen: 2022]
• Anti-monopoly verdicts coming fast, years too late

Apr 29th 2025

Issue 64

• Apple Intelligence is delayed but still leads in potential
• A Foldable, Portless iPhone?

Mar 18th 2025

Issue 63

• The case for augmented reality is bullish: but how far away is it?
• In search of incrementality

Nov 25th 2024

Issue 62

• The changing shape of marketing measurement
• Meet AdKit: the new SKAN

Jul 10th 2024

Issue 61

Google's AI Search Results, WWDC, Ad Fraud and more!

Jun 4th 2024

Issue 60

Apple v. Everybody | TikTok 4 sale, cheap! | AI in mobile & more.

Mar 26th 2024

Issue 59

The Apple Vision Pro | EU App Store changes won't change a thing | Trends for 2024

Feb 17th 2024

Issue 58

Did Apple finally publish the 'privacy-impacting SDK list'? Maybe!

Dec 9th 2023

Issue 57

More SKAdNetwork 4 drama, and Apple finally releases the list of Required Reason APIs

Aug 5th 2023

Issue 56

SKAN 4 adoption dashboard, chaos in the world of videos ads, and Meta launching an app store?

Jul 1st 2023