iOS 16 adoption rate, SKAN 4.0 data simulation, and attribution vs. incrementality
The expansion of Apple's ads team, and no, the FTC didn't actually sue an MMP.
We have an iOS 16 release week, ensuring privacy for in-app web browsers, and why you should spend more with fewer ad networks.
Incrementality testing, squircles, and the importance of protecting app data.
SKAdNetwork 4.0, rumors of fingerprinting enforcement, and lots of new APIs
ATT turns 1 year old, another Apple-sponsored research report, and a lot of live events this month
Attribution vs. trusting your gut, and a whole bunch of Apple news.
A last-minute GAID change on Android, new EU regulations, and are Facebook ads REALLY doing better?
What could happen to fingerprinting in iOS 16, first-party data, and apps in Ukraine.
The Android Privacy Sandbox has arrived…is this the IDFA Apocalypse all over again?