Web vs. app, some 2023 predictions, and what happens next with first-party data in the EU?
Taking down surveillance-for-hire threats, mobile marketing predictions for 2023, and are outside App Stores really coming to iOS?
A SKAN 4.0 rollout update, the risks of making privacy into a brand, and…yes, ChatGPT
SKAN 4 arrives early, the Apple Tax comes for 'boosts' and NFTs, and plenty of other controversy.
"Hard-to-measure" marketing channels, another new paste permission in iOS 16.1, and the latest ad network rankings.
iOS 15's impact on email marketing, and guides to ad diversification, deep linking, and buying an MMP.
iOS 16 adoption rate, SKAN 4.0 data simulation, and attribution vs. incrementality
The expansion of Apple's ads team, and no, the FTC didn't actually sue an MMP.
We have an iOS 16 release week, ensuring privacy for in-app web browsers, and why you should spend more with fewer ad networks.
Incrementality testing, squircles, and the importance of protecting app data.