Welcome to 2023! We're barely even a full week in, but there is already a buzzy news story to start off the year: EU regulators have just ruled that Meta's use of its own first-party user data for personalized advertising is a violation of GDPR.

If the decision stands (Meta plans to appeal, obviously), this will be a remarkable shift, and potentially quite disruptive.

Why? Apple's AppTrackingTransparency policy is based around the distinction between first-party and third-party data, and requires advertisers to get user consent (via the ATT prompt) when using the latter for ad targeting and attribution. But first-party data has been seen by many as a relatively safe haven, and this ruling could change that by forcing companies to ask for user consent before using data collected on their own websites (or apps) for ads personalization.

Buckle up — 2023 is going to be interesting!

Alex Bauer


Prediction articles make great reading…even if they eventually turn out to be wrong. The new year always brings a host of these, and here are a couple of my favorites.

Interesting Reads

Walled Gardens




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