This issue of the newsletter is on the shorter side…but there were a few interesting developments this week that felt too timely to delay.

Let's start with the most obvious one: as predicted, iOS 16 is coming on Monday morning! SKAdNetwork 4.0 missed the train (it's still 'coming later this year'), but one privacy-related change will be included: a new pasteboard access permission. Make sure you're ready for it.

Also, if you're in the San Francisco Bay Area, you should consider dropping by the App Promotion Summit on September 29 — I'll be there and would love to say hi!

Alex Bauer


Industry Buzz



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