Privacy & Security
Tips & Techniques
On the Branch platform, we saw the overall number of app installs jump slightly in March and April, but we’ve since returned to almost exactly the same place we were at the beginning of the year.
However, the top-line number hides some pretty significant shifts in HOW those new users are downloading. See the whole series of new graphs.
IMVU: Lomit Patel
Creating A Lean Marketing Team Powered by AI
How do you achieve growth when the system is full of obstacles? With today’s guest, Lomit Patel, we talk about choosing to take decisive action towards your goals whether that’s in your own career or with your product. From working his way up the ladder to his dream job to having the foresight to push for utilizing AI at a time when it was still very new, Lomit has proved to be a catalyst for immense growth.
- 5:47 - Early in Lomit’s career, he took a front desk temp job while he searched for a full-time job. He found unlisted job openings at his company and cold emailed a hiring manager who got him a data analyst job 2 days before his visa expired!
- 8:37 - Lomit has a bias for taking action, instead of waiting to hear back from a traditional application he always found ways to get in touch directly with hiring decision-makers which helped him advance a lot in his career.
- 11:21 - After realizing the data at IMVU being siloed held them back from getting better decisions Lomit integrated all the data sources together. They then went to their advertising partners and applied AI to their campaigns and set up an automation that would allow the budget to increase only if certain goals were met and vice versa.
- 22:32 - On advice in the pandemic, Lomit advised not to let a job define your worth. He also shared how he got his job at Roku in 2008, he cold emailed companies who were still raising money and Roku eventually offered him a job after he emailed them.