Something happened a couple of weeks ago that likely slipped under the radar for many of us outside of India: Facebook invested $5.7 billion into Jio Platforms.
Why does this matter?
Amongst many other ventures, Jio controls the largest telecom network in India. This makes them incredibly powerful (and a ‘home team player’) in a market where Facebook has often struggled (frequently due to protectionistic governmental interference). One of the remaining holes that keeps Jio’s portfolio from becoming a WeChat-like ‘super app’ is a reliable communication/messaging platform, and, fortuitously, Facebook’s presence in India today is primarily WhatsApp.
If it pans out, this investment could become a Yahoo/Alibaba-esque entry into tech lore. Or, like so many of these tech megacorp tie-ups (remember the Facebook phone?), it could be a total bureaucratic bust with overestimated ’synergies’ that never pan out in reality.
For a far more knowledgable exploration of what the Facebook/Jio deal means long-term, this article from The Ken is a great read.
Privacy & Security
This week’s example of a great app-first user experience: Food Network leveraging deferred deep links and Deepviews to drive app engagement and acquisition from Facebook.
Depop: Farah Abuzeid
Why Data Storytelling is Marketing Gold
How does someone with a passion for cooking end up leading a team driving business-critical decisions? What does it take to teach yourself how to code then apply that to how you are able to help a company grow?
This and how she learned to tell stories with data at Visa, the 2x2 matrix thinking model and when to make a career jump into (or out of) the startup world on this episode of How I Grew This with Farah Abuzeid of Depop.