Unless you’ve been living under a rock for the last 48 hours, you heard that Apple launched the new iPhone SE. It happened with essentially no fanfare, but this is of the last companies in the world able to make headline news with a press release.

This new model isn’t exactly a surprise (the rumor mill pretty much nailed every detail months ago), but it is really smart, even if introducing it in the middle of this COVID-9 crises was an accident of timing.

Why? It’s already difficult for many of us to justify the same device upgrade cycle based on new features alone. But especially in the middle of a global pandemic, some people just want a new device that's capable of handling their increased need to be on their phone, without losing the familiarity of features they like (such as the smaller size and physical home button).

Alex Bauer


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EP6: Sheila Vashee

Redefining and Digitizing a 100+ Year-Old Process

Some get to join a company that redefines an industry once in their life. Sheila has done it twice. As Dropbox’s first marketing hire, she led the transition from a consumer-facing product to one with an enterprise focus. Now at OpenDoor, she is redefining a 100+ year-old industry and revolutionizing the way real estate is bought and sold.

This, stories of doubling market share for OpenDoor in 3 months, and how brands should approach marketing and caring for customers during a pandemic, are featured in our podcast episode with Sheila Vashee of Opendoor. Listen and subscribe on Apple/Google Podcasts, Spotify, Stitcher, and YouTube!

Listen now: Apple Podcasts | Spotify | Google Podcasts | Stitcher