If you have an iPhone (and already upgraded to iOS 14), go try this out.

It's pretty awesome: you tap a button, get a full native game experience within a couple seconds, and then have a seamless install into the full app without needing to visit the App Store at all (if not, you can see a video of the whole thing, and read a walkthrough of the experience here).

These are the new iOS 14 App Clips. A few other neat examples of App Clips in the wild:

For some reason, Android Instant Apps never really caught on. But Apple tends to only copy things once they’re willing to push something through to wide adoption…and these are really cool. I can't wait to see how developers implement this new functionality over the next few months.

Alex Bauer

Interesting Reads

Industry Buzz

Walled Gardens



For the last nine months, activity for apps related to large purchases is a mixed bag: weddings are still below pre-pandemic levels (large gatherings are still out), while cars are now above (no one wants to take public transport or shared car services) and real estate rebounded back to near-normal levels after an initial freeze.


Senior Director, Strategy & Product @ Adobe: Loni Stark

Digital Disruption & Tackling Decade Long Problems

As product leaders, you might be looking at road maps for 1-3 years from now, but our next guest is someone who seeks a challenge that takes a decade to solve. Loni Stark is the Senior Director of Strategy and Product at Adobe; fittingly, she works for Adobe; she is both a technical product leader and a creative artist with hobbies like painting. She was inspired by her mother, who was the only woman in her job and pursued engineering, eventually landing at Stanford, where she focused on product management.

At Stanford and in her early work, she learned how many critical components there are to a product's success, like the right partners, vendors, timing, and market need. She discusses the bittersweet challenge of solving long term problems, and she dives into how switching to the cloud was one of those challenges for Adobe and how they came out successfully.

More on Loni's story, including how she made fake product one-pagers to get advice from other product managers, how she's trying to make enterprise onboarding as easy as consumer products, and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcast, Stitcher, and more.

Listen Now

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