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CEO & Co-Founder @ Bulbul: Sachin Bhatia
Building World-Class Products From Scratch
Some people stop after creating their first successful company, but Sachin Bhatia has created three products and companies that have flourished. Sachin shares how he got his parents' entrepreneurial spirit by selling water and other items as a child. He started his first company, MakeMyTrip, in 2000, and while they had a successful launch due to word of mouth, they weren’t able to keep up with demand. He learned his lesson: on the launch of his second company, TrulyMadly, they had the campaign to allow people to date not based on creed or religion in India, which picked up a lot of press and was very successful. He then shares the story of how he and his co-founder teamed up again to build Bulbul, a video-based shopping app.
Hear more about Sachin’s story, including his marketing campaign where MakeMyTrip asked for a second chance, his strategy for breaking down his campaigns, and more on this episode of How I Grew This