Attribution Apocalypse resources
For companies trying to make sense of all this, some of the most useful resources so far are coming in the form of FAQ articles published by MMPs. Here’s a selection:
- [Branch] iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to the IDFA Going Away, and What This Means for the Industry
- [Singular] iOS 14 and the deprecation of the IDFA: Answers to your questions
- [Kochava] Getting Prepared for iOS 14
As reactions have piled up across the ecosystem, it can be hard to keep track of all the perspectives. Fortunately, we have this roundup from App Growth Summit:
Privacy & Security
Tips & Techniques
Medium: Michael Sippey
How Product Professionals Are Changing the World Through Creativity and Optimism
Tech professionals, especially those who work in product, are not necessarily the folks who first come to mind when discussing the topic of creativity. However, there is a shifting viewpoint that argues a healthy level of creativity and optimism is essential to these functions due to the responsibility of bringing technological advancements and game-changing content to a global audience.
Michael Sippey, Chief Product Officer at Medium, joins the podcast to discuss his ideas regarding the inherent optimism required when creating something to share with the world, whether it’s a new app, a blog article and beyond.
More on Michael’s story including his early experience running product at Twitter, the mistake he’s repeatedly made in his career that finally changed his perspective, and why he says product managers should never write an unordered list, on this episode of How I Grew This.