One way or another, it's pretty clear that the IDFA Apocalypse is finally coming to a head.

Apple has (of course) confirmed nothing, but even the mainstream media now expects the imminent release of iOS 14.5, including the AppTrackingTransparency changes we've all been awaiting. Most bets seem to be that the rollout will be somehow connected to Apple's “Spring Loaded” event next Tuesday (April 20).

Are we all ready for the excitement to begin?

PS, if you're looking for a final check of your overall awareness on SKAdNetwork, ATT, and everything in between, try this quick iOS 14 knowledge quiz our team at Branch put together last week!

Alex Bauer


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