Growing Physical Through Digital
Growth and product are a completely different beast when you sell physical products and not software. Despite those challenges, our next guest Ramneek Khurana has grown Lenskart to help India’s vision problem.
Ramneek went to Georgia Tech and expected to go to a major consulting firm, but he took some advice that led him into physical products as he started his career at Michelin Tires. Since Michelin was the top tire brand, Ramneek made very marginal improvements and eventually got bored and wanted to solve a bigger problem. That led him to co-found Lenskart, an optical eyewear chain that produces over 300,000 glasses a month. They saw the large gap in the Indian market for a convenient, stylish eyeglass brand that also helped tackle the millions of Indians who weren’t able to get glasses.
Unlike almost every other eyeglass manufacturer, Lenskart focused on mobile and digital from the very beginning, making it easier for customers and allowing them to scale quickly. Some of their best growth campaigns came out of COVID. They received tons of videos from customers to showcase they could still help people get eyeglasses even during lockdown and turned it into a massively successful TV campaign. Hear stories like this, how they won the award for Best Mobile Innovation at Branch’s 2020 Mobile Growth Awards, how Ramneek manages his time as the company grows and changes, and more on this episode of How I Grew This.