Welcome to Mobile Growth News 2.0!

Hopefully the name of this newsletter rings a bell for you — we’ve been sending a monthly email since mid-2017, but this is a pretty significant reimagining of the format.

What’s changing? I’m Alex Bauer, and my day job is a Growth Adviser at Branch. For the last few years, I’ve been sending a more in-depth, and, er... ‘opinionated’ roundup email to my Branch colleagues. A regular request has been “can we have a version of this for our customers/partners?” With COVID-19 currently shaking our industry up like a marble inside a pinball machine, this has suddenly become more relevant than ever.

Mobile Growth News 2.0 is our attempt to provide a useful and interesting perspective of what’s going on each week in the mobile ecosystem. If you have feedback, good or bad, please hit the Reply button (or email and let me know. I’ll read and respond to every message.

PS, if you want to refer a friend or colleague, you can find a subscription form at

PPS, if you don’t remember signing up, or don’t like the new format/frequency, there’s an Unsubscribe link at the bottom of the email. No one will be offended if you use it, I promise!

Alex Bauer


Aside from the tremendous human cost, the COVID-19 pandemic has created arguably the biggest natural experiment in human history. It will certainly be the most well-documented.

Many companies have begun publishing data that shows what’s going on in the mobile ecosystem. Some of the takeaways are pretty obvious (e.g., travel is down, and grocery delivery is up), but a couple of examples particularly caught my eye this week.

Interesting Reads

Industry Buzz

Privacy & Security


A glimmer of good news, based on trends we’re seeing in China: while activity for some apps fell at the beginning of the pandemic, many have started to recover.

The Encore


EP3: Vincent Saint-Martin

How to Continue Driving Growth After You've Been Acquired @ Ouicar

What does it take to build a leading Peer-to-Peer car-sharing company when the market is exploding with new competitors? How do you continue to drive growth after your company gets acquired? This, the stories of learning from failure, recruiting his first users one by one, and the decisions he made that ensured the product remained a market leader, in our third episode of “How I Grew This” with Vincent Saint-Martin of OuiCar.

Listen now: Apple Podcasts | Spotify | Google Podcasts | Stitcher