If historical patterns hold, the release of iOS 15 is probably coming mid-September. So let's start with a few articles that recap the top ways iOS 15 will affect mobile growth.
If you want to get an update live, join one of the iOS 15 webinars Branch has scheduled for next week! We'll be covering the topics below and more, and we have sessions in convenient timezones around the globe: NA, EMEA, APAC.
For mobile marketers and developers, one of the more significant challenges coming in iOS 15 is iCloud+ Private Relay.
While Apple decided last week to turn the initial version of Private Relay into a public beta, it will still cause some fairly notable changes to deferred deep linking and web-to-app attribution.
Our team at Branch has been busy developing privacy-centric, on-device functionality for iOS 15, and this blog post describes how the new NativeLink™ solution works (…and why it might actually be even better than what existed before!)
Another major iOS 15 topic is the introduction of direct SKAdNetwork postbacks to advertisers. This addresses one of the most common requests for SKAN improvements, and will enhance transparency…but there are some interesting issues to work through around data deduplication and analysis.
All MMPs are building support for the new direct postbacks, and this piece from Singular gets into some of the details of what that means behind the scenes.
WWDC 2021 brought some exciting new updates to iOS App Store product pages, including both A/B testing and fully custom page variants.
This overview from AppsFlyer has great examples of how the new custom pages can help create end-to-end, fully contextualized user journeys (and note that while AppsFlyer's OneLink product is featured quite heavily in the article, these techniques will work perfectly with any link).