In-app purchase trends from Black Friday, AMP losing its special status, and do ads actually work?
iOS apps on Macs, Apple’s new 15% commission rate, and tips for A/B testing
2020 Mobile Growth Awards, attribution ≠ incrementality, and SKAdNetwork has bugs
Measuring incrementality, Microsoft’s take on app stores, and have you heard of AltStore?
iOS 14 App Clips, more on TikTok's algorithm, and is ad tech the next internet bubble?
A new coalition for app fairness, the IDFA apocalypse is on hold, and implications of a TikTok ban
The importance of ‘good privacy’, benchmarking app store commission rates, and App Clips
Attribution Apocalypse continued, the Apple + Facebook symbiosis, and awesome QR code use cases
Did Apple REALLY just obliterate an industry worth $80 billion? Let’s take a look...
Good data is awesome, unrest in the App Store, and why anti-trust is coming for Google.