More SKAdNetwork 4 drama, and Apple finally releases the list of Required Reason APIs
SKAN 4 adoption dashboard, chaos in the world of videos ads, and Meta launching an app store?
Yes, it was WWDC last week. Also: generative AI for search, and the end of Firebase Dynamic Links.
Walled gardens: it's their world now, and we all just live in it…right?
ChatGPT for mobile marketing, benchmark data in the App Store, and yes…measurement is complex!
iOS 16 adoption metrics, marketing economists, and how Spotify repaired their deep links
Apple vs. GDPR, the ATT recession, and a growth gem for every day of 2022.
Web vs. app, some 2023 predictions, and what happens next with first-party data in the EU?
Taking down surveillance-for-hire threats, mobile marketing predictions for 2023, and are outside App Stores really coming to iOS?
A SKAN 4.0 rollout update, the risks of making privacy into a brand, and…yes, ChatGPT